Architects of Digital Experience Systems in Finance
Core team
Alex has spent half his life mastering human psychology and business success, shaping 150+ digital projects and 30+ startups. A decade of UX and finance research led him to create UXDA’s unique methodology. As a visionary leader, he turns challenges into innovation, redefining the financial industry through bold, strategic solutions.
Alex
Founder & CEO
Linda transforms vision into a disciplined system of value creation. With deep expertise in international business and 20+ startups worldwide, she ensures every idea is grounded in clarity, integrity, and measurable impact. Her leadership embodies operational excellence, financial precision, and the steady rhythm that drives UXDA forward with purpose.
Linda
Co-founder/ COO/ CFO
With experience managing multimillion-dollar cash flows and global partnerships, Ernests brings strategic insight and operational excellence to UXDA. By aligning business goals with client aspirations, he ensures each collaboration is guided by empathy, trust, and a clear strategy that maximizes impact for financial brands.
Ernests
Account Executive
Inese embodies a powerful fusion of two passions: finance and UX design. Her experience in trade finance, AML and wealth management provides her with exceptional expertise to always find the best solutions for the users. Her unique talent to find value in every product has resulted in countless success stories for our clients.
Inese
Lead UX Strategist & Architect
Arita bridges the gap between the clients' vision and a financial product that they demand. She's famous for her ability to focus on the user and their business specifics. Her experience with crypto, white-label and retail banking allows her to always find the best UX solution. Everything Arita does comes from the bottom of her heart.
Arita
Lead UX Strategist & Architect
Andrew is our design ninja. His magic touch can make any interface bloom. 15 years in the industry working with 150+ digital design projects provides him with a unique skill to turn delightful experiences into breathtaking designs. He always monitors the newest design trends and is famous for the ones he created himself.
Andrew
Lead UX/UI & Motion Designer
Santa is the one who helps our clients embark on a journey to UX transformation. She excels with her ability to observe, and deliver efficient solutions to complex challenges. Experience working in a business incubator with multiple digital startups has provided her with in-depth insight and knowledge about business management.
Santa
Senior UX Strategist & Architect
Oksana is one of the most experienced designers on the team. She has developed her own unique signature that astounds everyone who sees her designs. Oksana believes her superpower is to empathize on a deep level. Her driving force is her curiosity to always find a design solution that will speak to the customers on an emotional level.
Oksana
Lead UX/UI Designer
Raitis's love for animating pixels is driven by his passion for bringing static graphics to life, creating engaging visuals that captivate audiences and convey complex ideas. His work is characterized by a strong focus on visual storytelling, and he is excited about creating and bringing ideas to life through animation.
Raitis
Motion Designer
Tamara is dedicated to always reaching the best possible result while paying close attention to detail. Her 12-year long experience in banking working with card issuance, acquiring and eCommerce allows her to have a deep understanding of the financial service specifics and provide the best experience for users.
Tamara
Senior UX Strategist & Architect
Vents has pursued his passion for arts & design since adolescence. Upon finishing his Masters in Digital Art Direction and working with both small digital start-ups and big financial corporations, he is continuing to bring astonishing user experience and design value into financial digital products.
Vents
Senior UX/UI Designer
Jelena’s path in the field of design began not so long ago, but hard work and perseverance helped her to develop quickly. The desire to make the world a better place makes her look for non-obvious and trendy decisions. She is always open to new things, not afraid of persistent work ethics.
Jelena
UX/UI Designer
Rooted in a wide range of creative fields, Robert’s transition to UX/UI design is defined by a commitment to creating lasting, user-focused financial solutions. He’s driven by a dedication to personal growth and excellence, blending vision with precision to deliver high standards and solutions that truly work for users.
Roberts
UX/UI Designer
Anastasija's six years of experience in various banking departments have nurtured a strong desire to simplify and clarify essential banking processes, ultimately improving people's lives. Her dedication to UX design is founded on the belief that user-centered design is crucial for enhancing financial experiences.
Anastasija
UX Strategist & Architect
Elina comes from a digital marketing background, where she honed her storytelling and analytical skills. Yet, her true passion lies in UX—merging logic and emotion to create experiences that resonate with people, elevate brands, and drive success in the financial industry.
Elina
UX Strategist & Architect
Katrina brings a strong background in web and visual identity projects, shaped by her experience at a creative agency. She blends user insight with refined aesthetics to craft meaningful digital experiences - always driven by curiosity, intention, and a passion for continuous growth.
Katrina
UX/UI Designer
With over a decade in business, IT consultancy, usability, accessibility, and sociological research, Roberts creates experiences that balance depth with simplicity. As an actor and lecturer, he brings flexibility, empathy, and presence—helping businesses achieve goals through exceptional digital experiences.
Roberts
UX Strategist & Architect
Zanna is a strategic force who combines research and design to turn insights into opportunities. Focused on innovation, she transforms ideas into solutions that inspire, spark emotion, and deliver value. With a passion for user-centered design, she sees every project as a chance to create meaningful experiences.
Zanna
UX Strategist & Architect
With a decade of design experience and strong full-stack skills, Alvis brings a broad, strategic perspective to UXDA. He bridges big-picture thinking with technical logic to shape thoughtful, high-value financial products. Guided by aesthetics and clarity, his calm focus turns complex systems into human-centered experiences.
Alvis
UX/UI Designer
Viktorija’s journey in design began early and evolved into a strong foundation in product design, UX research, and design thinking. As a UX Strategist at UXDA, she shapes complex digital and financial products by identifying where users hesitate or lose trust—and transforming human insight into clear, strategic direction.
Viktorija
UX Strategist & Architect
With extensive fintech development experience and a professional design degree, Sergejs brings a unique technical perspective to UX/UI. He excels at simplifying complex interfaces into pixel-perfect solutions. An energetic collaborator, he is driven to create aesthetic products that directly enhance business performance.
Sergejs
UX/UI Designer
Diana believes a smile is what makes the world a better place. She is always ready to provide support to make the surrounding atmosphere more special. It is important for her to give a helping hand to her colleagues at every step of the creative process, and she’s willing to support even their wildest dreams.
Diana
Executive & Marketing Assistant
Agnese cares about positive energy, respect, and open communication. She believes that trust and genuine human connection are the foundation of a strong team. She is a supportive and empathetic person, always willing to help and grow. She enjoys clarity and structure, while always leaving space for humanity.
Agnese
Executive & Marketing Assistant
The values we live by
These seven values are the cornerstones of UXDA's philosophy and ideology. They define the way we perceive the world and every single process we encounter.
Empathize
We ground our work in a deep understanding of human behavior and real-world contexts. By designing with this perspective, we deliver solutions that reduce friction, support confident decision-making, and create measurable value for financial institutions and customers.
Challenge
We challenge existing assumptions through disciplined analysis and evidence-based exploration. By questioning established patterns, we identify structural opportunities for improvement and define experience solutions that move institutions beyond incremental change toward durable advantage.
Inspire
We approach our work with clarity, rigor, and a responsibility to advance standards within financial services. Wherever UXDA operates, the focus is on setting disciplined reference points that strengthen digital experience maturity across institutions and markets.
Improve
We continuously develop and institutionalize new insights to advance experience standards in financial services. This knowledge is systematically shared across the team and applied to ensure consistent, high-quality execution grounded in evidence and long-term relevance.
Team up
We operate as a unified team with shared responsibility for outcomes. Trust, accountability, and mutual respect enable consistent decision-making, effective collaboration, and sustained performance. This collective discipline creates an environment where complex challenges are addressed with clarity rather than ego.
Over-deliver
We focus on delivering outcomes that exceed baseline expectations through disciplined execution and continuous improvement. By raising standards incrementally and consistently, we ensure the value we create is durable, measurable, and relevant at an institutional level.
Enjoy
UXDA approaches financial transformation with discipline, focus, and sustained commitment. We take professional satisfaction in solving complex problems and advancing experience standards in finance. This dedication translates into structured digital experience that delivers clarity, confidence, and measurable long-term value.
Our team achievements
2025 July • Red Dot Design Award 2025 • Germany
UXDA has won another Red Dot Award in "Interface & User Experience Design" for Liv X — the UAE’s first lifestyle-driven digital banking app, powered by Emirates NBD.
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2025 January • German Design Award 2025 • Germany
UXDA wins German Design Award 2025 by the German Design Council for the my.t money SuperApp in the "Excellent Communication Design" category!
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2024 December • European Product Design Award • Hungary
UXDA wins European Product Design Award 2024 for Magma hedge fund platform UX design in the "Product User Interface Design" category!
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2023 July • Red Dot Design Award • Germany
UXDA wins two prestigious Red Dot Design Awards for its exceptional work in designing the banking super app my.t money
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2023 July • Product Design Meetup • Latvia
In an insightful talk at Chili Labs Product Design Meetup, UXDA shares critical ideas on how designers could switch their organizations to long-term UX.
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2023 May • A' Design Award • Italy
UXDA wins gold at the A'Design Award 2023 with its innovative design solution for the AI conversational banking app UX/UI design.
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2022 October • UX Design Awards • Germany
UXDA Wins the Prestigious UX Design Award 2022 for the Goalry "Money Mall", announced via an online ceremony hosted in Berlin.
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2022 April • iF Design Award • Germany
This year, purpose-driven financial UX design by UXDA won two IF Design Awards for a Kids Banking mobile app and Goalry Money Mall digital platform!
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2022 January • Summit International Awards • USA
UXDA "Kids Banking" mobile app received platinum at the Summit International Awards in the Financial Marketing category.
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2021 December • Vega Digital Awards • USA
UXDA has received platinum at the Vega Digital Awards in the Finance&Banking category for UX/UI design of "Kids Banking" mobile app.
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2021 September • Muse Creative Awards • USA
UXDA has received gold at the MUSE Creative Awards in the Finance category for UX/UI design concept of "Kids Banking" mobile app.
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2021 June • European Design Award • Estonia
The Kids Banking app design by UXDA among European Design Award 2021 finalists
2021 March • TOP UX Agency by AgencySpotter • USA
UXDA has been listed as one of the Top User Experience Design Agencies in the latest report by Agency Spotter
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2020 March • IF Design Award • Germany
UXDA has received world-famous IF Design Award for UX/UI design of "ITTI Digital" core banking solution.
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2019 October • Riga COMM • Latvia
UXDA talks about the importance of great usability in financial services at the International Business Technology Conference.
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2019 September • UX workshop • London
UXDA team and Inese Zepa lead a workshop about user-centricity in trade finance.
2019 September • European Business Awards • London
UXDA has been named ‘National Winner’ of the 2019 European Business Awards - one of the world’s largest and longest-running business competitions.
2019 August • Design Thinking & UX workshop • Latvia
UXDA leads a workshop about the importance of UX in creating successful products and services.
2019 July • Future London Academy • UK
UXDA team takes part in the Design Thinking and Innovation week, visiting some of the world's best design agencies.
2019 July • Fintech of the year • Latvia
UXDA presents unique work approach at the Fintech of the Year event.
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2019 July • German-Baltic Business Awards • Germany
UXDA becomes one of the leading FinTech companies in the German-Baltic Chamber of Commerce (AHK) Awards 2019.
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2019 June • DNA Paris Design Award • France
UXDA triumphs the category of Graphic Design/UI Design at the DNA Paris Awards.
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2019 May • A' Design Award • Italy
UXDA becomes the Silver winner of the Mobile Technologies, Applications and Software Design Category at the world's largest design competition A'Design Award.
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2019 April • National Design Award of Latvia • Latvia
The Bank of Jordan mobile app design by UXDA receives Accenture recognition in the category of “The Best Digital Design."
2019 March • International Design Award (IDA) • USA
UXDA becomes a Multimedia/Interface Design Bronze medalist at the California-based International Design Awards (IDA).
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2019 February • Finovate Europe • UK
UXDA presents a demo of the mobile banking app UX/UI design concept Light Bank in front of 2,000 people at one of the largest events in the financial industry.
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2018 December • Financial UX Meetup • Latvia
UXDA team talks about the importance of UX in financial services in the International Financial UX Meetup.
2018 December • Export and Innovation Awards • Latvia
UXDA is recognized as one of the Leading Export Companies in the awards organized by the Investment and Development Agency, the Ministry of Economics and the President of Latvia.
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2018 November • Annual Business Forum • Latvia
UXDA team talks about shifting from marketing to an experience mindset at the Annual Business Forum organized by the Investment and Development Agency of Latvia.
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2018 November • London Design Award • UK
UXDA receives Gold at the London Design Awards in the Digital-FinTech category for the UX/UI design concept of the Light Bank mobile banking app
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2018 August • Login Conference • Lithuania
UXDA talking about Financial UX Mindset for Success in Digital Age at the largest two-day digital innovation festival in the Baltics - “Login.”
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2018 July • TOP UX Agency by Clutch • USA
For the third year in a row, UXDA remains one of the world’s 15 leading UX design agencies by B2B research firm Clutch, based in Washington D.C.
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2017 July • TOP UX Agency by Clutch • USA
For the second year in a row, UXDA remains one of the world’s 15 leading UX design agencies by B2B research firm Clutch, based in Washington D.C.
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2016 December • Banking Technology Awards • London
UXDA becomes the first design agency to win the Banking Technology Award as Best Outsourcing Product/Service.
2016 June • TOP UX Agency by Clutch • USA
UXDA becomes one of the 15 leading UX design agencies worldwide by B2B research firm Clutch, based in Washington D.C.
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2016 April • European Fintech Awards • Netherlands
UXDA is recognized as the TOP 3 Banking Innovation Provider.
