Mission. Inspiration. Impact.

Team of millennials with a passion for humanizing finance

Our power is mindset, mastery and attitude toward our clients and one other. We are driven by our mission to humanize digital finance. We add soul to purpose-driven financial products through UX design, and that's how we make an impact.

Core team

Alex has dedicated half of his life to studying human psychology, as well as business success, developing 100+ digital projects and 30+ startups. He spent 10 years researching UX and finance to create UXDA's methodology. Alex is a passionate visionary who's capable of solving any challenge to improve the financial industry.


Founder/ CEO/ UX Strategist

Linda is a source of endless energy. An education in international business management and years-long experience with 20+ digital startups has made her a dedicated strategic thinker who solves any problem with grace. No mission is impossible for her. Linda's responsibility and punctuality have become a legend around the agency.


Co-founder/ COO/ CFO

Andrew is our design ninja. His magic touch can make any interface bloom. 15 years in the industry working with 150+ digital design projects provides him with a unique skill to turn delightful experiences into breathtaking designs. He always monitors the newest design trends and is famous for the ones he created himself.


Lead UX/UI & Motion Designer

Inese embodies a powerful fusion of two passions: finance and UX design. Her experience in trade finance, AML and wealth management provides her with exceptional expertise to always find the best solutions for the users. Her unique talent to find value in every product has resulted in countless success stories for our clients.


Lead UX Architect & Consultant

Arita bridges the gap between the clients' vision and a financial product that they demand. She's famous for her ability to focus on the user and their business specifics. Her experience with crypto, white-label and retail banking allows her to always find the best UX solution. Everything Arita does comes from the bottom of her heart.


Lead UX Architect & Consultant

Dmitry is a maximalist. He will never stop until the best possible design solution is reached for our clients. His 10+-year experience working as a lead designer for several well-known companies, as well as managing his own business, makes him a respected designer who sets the pace, inspires and encourages others to do their best.


Lead UX/UI Designer

Santa is the one who helps our clients embark on a journey to UX transformation. She excels with her ability to observe, and deliver efficient solutions to complex challenges. Experience working in a business incubator with multiple digital startups has provided her with in-depth insight and knowledge about business management.


Account Executive/ Senior UX Architect

Oksana is one of the most experienced designers on the team. She has developed her own unique signature that astounds everyone who sees her designs. Oksana believes her superpower is to empathize on a deep level. Her driving force is her curiosity to always find a design solution that will speak to the customers on an emotional level.


Senior UX/UI Designer

Tamara is dedicated to always reaching the best possible result while paying close attention to detail. Her 12-year long experience in banking working with card issuance, acquiring and eCommerce allows her to have a deep understanding of the financial service specifics and provide the best experience for users.


Senior UX Architect & Consultant

Andra’s experience in the digital media allows to turn complex information into easily understandable for users. This skill combined with passion for the behavior science and communications gives her the ability to ask the right questions, search for the best UX solution and create a captivating product story.


UX Architect & Consultant

Andrey is our analytical mind with a creative touch. Industrial engineering background and experience in eCommerce business development allows to create digital products with a strong understanding of customers’ needs and an efficient practical application of satisfying those.


UX Architect & Consultant

Anastasija's six years of experience in various banking departments have nurtured a strong desire to simplify and clarify essential banking processes, ultimately improving people's lives. Her dedication to UX design is founded on the belief that user-centered design is crucial for enhancing financial experiences.


UX Architect & Consultant

Vents has pursued his passion for arts & design since adolescence. Upon finishing his Masters in Digital Art Direction and working with both small digital start-ups and big financial corporations, he is continuing to bring astonishing user experience and design value into financial digital products.


UX/UI Designer

Jekaterina’s considerable experience and education in finances allows her to deeply empathize and understand the specifics of financial services and embody all this into UX design. Her spirit of explorer and insatiable desire to learn allows to continuously improve her skills and bring value to designed products.


UX/UI Designer

Jelena’s path in the field of design began not so long ago, but hard work and perseverance helped her to develop quickly. The desire to make the world a better place makes her look for non-obvious and trendy decisions. She is always open to new things, not afraid of persistent work ethics.


UX/UI Designer

Julija has always been creative, and she became a designer driven by her desire to explore new things. Her background in innovation and product development, as well as her experience in the KYC/AML field, give her a comprehensive perspective on the financial business and knowledge of how to bring design value to it.


UX/UI Designer

Raitis's love for animating pixels is driven by his passion for bringing static graphics to life, creating engaging visuals that captivate audiences and convey complex ideas. His work is characterized by a strong focus on visual storytelling, and he is excited about creating and bringing ideas to life through animation.


Motion Designer

Diana believes a smile is what makes the world a better place. She is always ready to provide support to make the surrounding atmosphere more special. It is important for her to give a helping hand to her colleagues at every step of the creative process, and she’s willing to support even their wildest dreams.


Management Assistant

Apply for job in UXDA

Financial UX Architect


Apply for job in UXDA

Financial UI Designer


The values we live by

These seven values are the cornerstones of UXDA's philosophy and ideology. They define the way we perceive the world and every single process we encounter.

Our team achievements

2023 July • Red Dot Design Award • Germany

UXDA wins two prestigious Red Dot Design Awards for its exceptional work in designing the banking super app my.t money

See more

2023 July • Product Design Meetup • Latvia

In an insightful talk at Chili Labs Product Design Meetup, UXDA shares critical ideas on how designers could switch their organizations to long-term UX.

See more

2023 May • A' Design Award • Italy

UXDA wins gold at the A'Design Award 2023 with its innovative design solution for the AI conversational banking app UX/UI design.

See more

2022 October • UX Design Awards • Germany

UXDA Wins the Prestigious UX Design Award 2022 for the Goalry "Money Mall", announced via an online ceremony hosted in Berlin.

See more

2022 April • iF Design Award • Germany

This year, purpose-driven financial UX design by UXDA won two IF Design Awards for a Kids Banking mobile app and Goalry Money Mall digital platform!

See more

2022 January • Summit International Awards • USA

UXDA "Kids Banking" mobile app received platinum at the Summit International Awards in the Financial Marketing category.

See more

2021 December • Vega Digital Awards • USA

UXDA has received platinum at the Vega Digital Awards in the Finance&Banking category for UX/UI design of "Kids Banking" mobile app.

See more

2021 September • Muse Creative Awards • USA

UXDA has received gold at the MUSE Creative Awards in the Finance category for UX/UI design concept of "Kids Banking" mobile app.

See more

2021 June • European Design Award • Estonia

The Kids Banking app design by UXDA among European Design Award 2021 finalists

2021 March • TOP UX Agency by AgencySpotter • USA

UXDA has been listed as one of the Top User Experience Design Agencies in the latest report by Agency Spotter

See more

2020 March • IF Design Award • Germany

UXDA has received world-famous IF Design Award for UX/UI design of "ITTI Digital" core banking solution.

See more

2019 October • Riga COMM • Latvia

UXDA talks about the importance of great usability in financial services at the International Business Technology Conference.

See more

2019 September • UX workshop • London

UXDA team and Inese Zepa lead a workshop about user-centricity in trade finance.

2019 September • European Business Awards • London

UXDA has been named ‘National Winner’ of the 2019 European Business Awards - one of the world’s largest and longest-running business competitions.

2019 August • Design Thinking & UX workshop • Latvia

UXDA leads a workshop about the importance of UX in creating successful products and services.

2019 July • Future London Academy • UK

UXDA team takes part in the Design Thinking and Innovation week, visiting some of the world's best design agencies.

2019 July • Fintech of the year • Latvia

UXDA presents unique work approach at the Fintech of the Year event.

See more

2019 July • German-Baltic Business Awards • Germany

UXDA becomes one of the leading FinTech companies in the German-Baltic Chamber of Commerce (AHK) Awards 2019.

See more

2019 June • DNA Paris Design Award • France

UXDA triumphs the category of Graphic Design/UI Design at the DNA Paris Awards.

See more

2019 May • A' Design Award • Italy

UXDA becomes the Silver winner of the Mobile Technologies, Applications and Software Design Category at the world's largest design competition A'Design Award.

See more

2019 April • National Design Award of Latvia • Latvia

The Bank of Jordan mobile app design by UXDA receives Accenture recognition in the category of “The Best Digital Design."

2019 March • International Design Award (IDA) • USA

UXDA becomes a Multimedia/Interface Design Bronze medalist at the California-based International Design Awards (IDA).

See more

2019 February • Finovate Europe • UK

UXDA presents a demo of the mobile banking app UX/UI design concept Light Bank in front of 2,000 people at one of the largest events in the financial industry.

See more

2018 December • Financial UX Meetup • Latvia

UXDA team talks about the importance of UX in financial services in the International Financial UX Meetup.

2018 December • Export and Innovation Awards • Latvia

UXDA is recognized as one of the Leading Export Companies in the awards organized by the Investment and Development Agency, the Ministry of Economics and the President of Latvia.

See more

2018 November • Annual Business Forum • Latvia

UXDA team talks about shifting from marketing to an experience mindset at the Annual Business Forum organized by the Investment and Development Agency of Latvia.

See more

2018 November • London Design Award • UK

UXDA receives Gold at the London Design Awards in the Digital-FinTech category for the UX/UI design concept of the Light Bank mobile banking app

See more

2018 August • Login Conference • Lithuania

UXDA talking about Financial UX Mindset for Success in Digital Age at the largest two-day digital innovation festival in the Baltics - “Login.”

See more

2018 July • TOP UX Agency by Clutch • USA

For the third year in a row, UXDA remains one of the world’s 15 leading UX design agencies by B2B research firm Clutch, based in Washington D.C.

See more

2017 July • TOP UX Agency by Clutch • USA

For the second year in a row, UXDA remains one of the world’s 15 leading UX design agencies by B2B research firm Clutch, based in Washington D.C.

See more

2016 December • Banking Technology Awards • London

UXDA becomes the first design agency to win the Banking Technology Award as Best Outsourcing Product/Service.

2016 June • TOP UX Agency by Clutch • USA

UXDA becomes one of the 15 leading UX design agencies worldwide by B2B research firm Clutch, based in Washington D.C.

See more

2016 April • European Fintech Awards • Netherlands

UXDA is recognized as the TOP 3 Banking Innovation Provider.