Garanti BBVA Securities aimed to move beyond third-party solutions by setting a new standard for investment experience in the Turkish market. The challenge was to transform eTrader into a highly personalized, user-centered app that delivers outstanding digital experience.
Digital Transformation in Banking Lacks Branding, Not Technology
The most successful transformations in banking are not those that simply leverage technology, but those that seamlessly integrate powerful digital branding to create an emotional connection with customers.
Breaking the Self-Deception to Improve Customer Experience in Banking
Financial companies and banks worldwide are investing heavily to improve customer experience in banking. Despite these genuine efforts, many banks struggle to achieve the desired results. The culprit? Self-deception.
Banking Innovations: Using ChatGPT Prompts in Digital Product Design
This article unveils the secrets of using ChatGPT prompts to drive innovation in banking UX, providing insights into how this tool can be integrated into the standard design process for transformative results.
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The case study of multi-awarded Light Bank guides how to design the simple and beautiful luxury banking mobile app, at the same time keeping the full-scale banking functionality.
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How could finance companies upgrade their banking ecosystem to a mobile banking Super App using 10 Fintech trends?
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ITTI UX Case Study: Next-Gen Core Banking Digital Transformation in the Cloud
With ITTI Digital’s permission, we are sharing an exclusive step-by-step case study on designing a next-generation banking back office that will definitely become a game changer in the industry.
"Sexual Revolution" in Banking CX: Is There "Sex Appeal" in Your App?
Successful banking apps like Revolut and Cash App thrive by creating sexy user experiences that go beyond basic functionality. In this article, we explore why injecting "sex appeal" into your financial product is the key to making it a market leader.
Digital Banking ROI: How Product Design Increases Bank Profits
As the financial industry evolves, digital products will remain central to a bank's identity and perception, making digital product design and UX key elements of banking strategy, brand identity, and profitability.
Digital Transformation in Banking is an Illusion: Banking Innovation Will Never Stop
The digital transformation of banking is an illusion—modernization will never truly end. Traditional banking, with branches and manual processes, is obsolete. To stay relevant, banks must operate like tech companies, driving continuous innovation and enhancing customer experience.
Emirates NBD Case Study: Driving ROI with Strategic UX in Middle East Banking
This case study delves into how the strategic UX approach transformed Emirates NBD’s digital ecosystem, setting a new standard of excellence for digital banking worldwide and solidifying the Emirates NBD brand’s position as a leader in the Middle East financial industry.
What NASA’s Tough Choice Can Teach Us About Banking UX Design
How prepared are traditional banking players? Despite all their experience, resources, confidence, and influence, could they still fail their customers, leaving them stranded in the 'digital' space like NASA astronauts? The standoff between Boeing and SpaceX in space suggests this is entirely possible, but there is a solution.
Could Your Financial App Scare Users Away? Here’s How to Find Out
Too often, financial executives overlook the user experience (UX) of their apps, leading to customer frustration and churn. What if your bank’s app is a UX disaster waiting to happen? Here’s how to find out—and fix it before it’s too late.
