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UX Strategy

Modern banking executives must innovate effectively in a rapidly evolving digital landscape. While drawn to AI, blockchain, cloud infrastructure, and open banking APIs, they often overlook user experience (UX). This article explores how a user-driven approach to innovation can ensure financial brands' survival and success in the digital age.

Apple's On-Device AI Takes on Cloud AI: Who Will Revolutionize Personalized Banking UX?

Integrating AI into banking services will obviously revolutionize the user experience in financial services, offering real-time advice and 24/7 transaction monitoring. The main question is which AI will serve banking first ─ on-device AI or cloud-based AI? Let’s compare!

Next-Gen Finance Revolution: Why Digital Excellence Can’t Wait

This article delves into the tension between the urgent need for next-gen, customer-centered financial products and the significant hurdles financial brands must overcome to deliver them and achieve digital excellence.

Beyond Features: Value Pyramid to Empower UX in Banking

There are 5 levels that determine the value of the product to the customer. They are associated with basic human motives derived from Maslow's hierarchy of needs.

Costs of Sales-Driven Mindset in Banking: $23 Billion and Counting

We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.

Why Digital Transformation in Banking Without Purpose is Absurd

Digital transformation in banking refers to the comprehensive integration of digital technology into all areas of banking, fundamentally changing how banks operate and deliver value to customers.

UX Case Study: Reshaping Future Banking App through UX/UI Audit

UXDA's UX audit helped to enhance the user experience without designing a new mobile app from scratch, saving the company resources. This article uncovers our UX/UI audit approach to evaluating the digital product and strategic intervention for maximum impact with minimal effort.

Driving Greater Business Impact Through Digital UX Strategy in Finance

Can your financial company get more from design than just a standard interface for digital services? Absolutely! But there is one thing without which it is impossible to get the most out of your design initiatives.

Banking Innovation: UX-Driven Approach to Survive Disruption

As the usage of physical cash diminishes and digital consumption skyrockets, traditional banks are undergoing a seismic shift to adapt to changing customer preferences. Digital transformation is reshaping industries and consumer behaviors, and the banking sector stands at a crossroads, poised to redefine our financial experiences in unprecedented ways.

UX Audit: The Key to Digital Banking Excellence Everyone’s Ignoring

Customer-centric UX audit bridges the data and human experience, transforming raw information into actionable insights. This approach is not about embarking on grand, resource-intensive research projects but about switching angles to detect the most impactful areas for improvement.