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UX Strategy

Effective procurement is crucial for digital banking success. While some teams focus solely on cost, others prioritize strategic expertise and quality, leading to stronger, more impactful products. Explore the key factors that make the difference.

White-Label Banking: The Hidden Risks Nobody Talks About

White-label platforms help banks launch digital products faster, but they can also limit long-term success. With the right approach, financial institutions can balance speed with a tailored user experience that strengthens their brand and fuels growth.

Why A Feature-First Approach in Digital Banking Could Break Your Brand

Financial companies obsessively copy features, buy them and invent them, but sustainable product success lies in aligning digital service with a deeper strategic vision. Vision rooted in a clear brand promises an emotional connection with customers.

Restoring Trust in Banking: Unpacking Digital Experience Branding

As financial services become increasingly sophisticated, customers demand not only security but transparency and reliability—making trust the ultimate driver of success and resilience.

$150M Down the Drain: UX Reasons Behind Zing’s Banking App Failure

Despite a significant investment of $150 million in its development, Zing failed within a year. And although the product didn't take off, those huge investments won't be wasted if the industry analyzes this case and learns from it properly.

The Rise of “Dopamine Banking”: How Fintechs and Neobanks Are Redefining the Customer Experience

Fintech disruptors and neobanks are transforming finance with “Dopamine Banking”—where flashy visuals, gamified challenges, and social interactivity turn every tap into a rewarding experience. This blend of emotions and entertainment is reshaping how we view financial services.

UXDA's Framework for Building a Strong Financial Brand in the Digital Age

How can financial brands meet today’s user expectations? UXDA’s Digital Experience Branding Framework offers a practical, actionable tool to help ambitious financial institutions create strong, future-ready digital brands.

Digital Transformation in Banking Lacks Branding, Not Technology

The most successful transformations in banking are not those that simply leverage technology, but those that seamlessly integrate powerful digital branding to create an emotional connection with customers.

Breaking the Self-Deception to Improve Customer Experience in Banking

Financial companies and banks worldwide are investing heavily to improve customer experience in banking. Despite these genuine efforts, many banks struggle to achieve the desired results. The culprit? Self-deception.

Banking Innovations: Using ChatGPT Prompts in Digital Product Design

This article unveils the secrets of using ChatGPT prompts to drive innovation in banking UX, providing insights into how this tool can be integrated into the standard design process for transformative results.

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