In a world in which anyone can download a banking app, just being digital is no longer a differentiator. The real challenge now is building a brand's digital experience that goes beyond basic functionality—an experience that bridges the financial brand with customers’ values, emotions and long-term aspirations.
Digital Transformation in Banking Lacks Branding, Not Technology
The most successful transformations in banking are not those that simply leverage technology, but those that seamlessly integrate powerful digital branding to create an emotional connection with customers.
Breaking the Self-Deception to Improve Customer Experience in Banking
Financial companies and banks worldwide are investing heavily to improve customer experience in banking. Despite these genuine efforts, many banks struggle to achieve the desired results. The culprit? Self-deception.
Banking Innovations: Using ChatGPT Prompts in Digital Product Design
This article unveils the secrets of using ChatGPT prompts to drive innovation in banking UX, providing insights into how this tool can be integrated into the standard design process for transformative results.
Perfecting Digital Banking Interface: Try It the Apple Way
Many banks believe that packing their apps with countless features and the latest technology will attract and retain users. However, this approach often results in the opposite effect, driving users away due to overwhelming complexity.
15 Design Concepts Every Financial Product Owner Should Know and Use
These principles enhance user experience, ensure products are efficient and engaging and align with business goals. By applying these design concepts, financial product owners can create user-friendly, intuitive, next-gen digital services that empathize with users, organize content logically and design accessible, visually appealing interactions.
Apple's On-Device AI Takes on Cloud AI: Who Will Revolutionize Personalized Banking UX?
Integrating AI into banking services will obviously revolutionize the user experience in financial services, offering real-time advice and 24/7 transaction monitoring. The main question is which AI will serve banking first ─ on-device AI or cloud-based AI? Let’s compare!
Psychology Meets Finance: 10 Laws for User-Centered App Design
Let's explore the psychology of financial and banking product users by looking into their minds, behaviours and main aspects of why certain products are disliked while others are desired.
AI Humanizes Finance: Next-Gen Financial Brand Marketing
There is another promising area of AI use for financial brands ─ marketing and brand communication. The UXDA team assessed the potential of humanizing financial brands using ChatGPT and Midjourney by creating digital mascots based on the mobile service interface.
