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UX Strategy

A weak launch strategy results in a range of negative outcomes, including low adoption rates, poor customer experiences, high resistance and even reputational damage. In this article, we'll explore key reasons why a digital product launch could fail and offer tips on how to avoid these pitfalls.

Alex & Andrey

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Customer Engagement in Banking: New Formula to Improve It

This formula could be applied to gain business breakthroughs and improve customer engagement in banking by adding just 4 key aspects to your business.

Key Thing for Successful Bank Digital Transformation

Why are 78% of companies failing to achieve their digitalization goals? The digital transformation in banking must consider one key thing to succeed.

How Purpose-Driven Banking and Fintech Create Next-Gen Products

Some call it authenticity, essential benefit, value proposition, or uniqueness. We use the concept of a "soul" to describe the unique character or essence of the financial product and how it impacts its users.

UXDA's Experience Pyramid: Effective Banking App Design

To make digital financial products demanded, effective banking app design should be based on three complementary approaches.

10 Red Flags: Is It Time to Redesign Your Financial App?

It is vital for financial product success to deliver according to customers’ needs and wants. How is your banking doing at tackling the challenges of the experience age?

Discussion Panel: Magic of the Customer Journey Map in Digital Banking

Our key UX architects answering why the User Journey Map sometimes works magic, and how it benefits financial companies.

UXDA's Design Pyramid: Implementing DesignOps in Banks and FIs

DesignOps is a system of operations and processes that amplify the value and impact of design in a financial organization, increasing its customer-centricity and creativity.

5 User Research Methods to Design Best Financial Products

There are dozens of research methods available, but from our experience to create a user-centered financial product, five key research methods should be highlighted.

The UX Matrix: Grow a Customer-Centric Banking Culture

Companies with disruptor culture have the greatest potential. These businesses maximize their chances of success with Value and Design. These elements affect the formation of customer experience within any business. How finance companies can use this knowledge to establish disruptive culture?