Many banks believe that packing their apps with countless features and the latest technology will attract and retain users. However, this approach often results in the opposite effect, driving users away due to overwhelming complexity.
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15 Design Concepts Every Financial Product Owner Should Know and Use
These principles enhance user experience, ensure products are efficient and engaging and align with business goals. By applying these design concepts, financial product owners can create user-friendly, intuitive, next-gen digital services that empathize with users, organize content logically and design accessible, visually appealing interactions.
Complex Financial Interfaces: A Nightmare for Top Designers, a Playground for UXDA
The world of financial services is a labyrinth of complexity, regulations and high stakes. Despite the allure of high-profile projects and substantial budgets, even the most skilled designers often hesitate to delve into this demanding sector. The primary reason?
Banking Customers Aren't Stupid; Your App Is Just Confusing
When banking executives face costly digital transformation, they often wonder why customers complain about their "intuitive" services. The real issue isn't the users but the complex and unintuitive interfaces they navigate.
UX Case Study: a Bugatti-Caliber Experience for UHNWIs with $200 Billion in Assets
Private Wealth Systems aimed to revolutionize wealth management by delivering a user-friendly and visually stunning solution that meets the luxurious needs of multi-millionaires. Delve deeper to understand how UXDA partnered with Private Wealth Systems to facilitate a fundamental shift in wealth management.
Customers' Frustration: The Hidden Cost of Tech-Driven Banking Innovations
Modern banking executives must innovate effectively in a rapidly evolving digital landscape. While drawn to AI, blockchain, cloud infrastructure, and open banking APIs, they often overlook user experience (UX). This article explores how a user-driven approach to innovation can ensure financial brands' survival and success in the digital age.
Apple's On-Device AI Takes on Cloud AI: Who Will Revolutionize Personalized Banking UX?
Integrating AI into banking services will obviously revolutionize the user experience in financial services, offering real-time advice and 24/7 transaction monitoring. The main question is which AI will serve banking first ─ on-device AI or cloud-based AI? Let’s compare!
Next-Gen Finance Revolution: Why Digital Excellence Can’t Wait
This article delves into the tension between the urgent need for next-gen, customer-centered financial products and the significant hurdles financial brands must overcome to deliver them and achieve digital excellence.
Psychology Meets Finance: 10 Laws for User-Centered App Design
Let's explore the psychology of financial and banking product users by looking into their minds, behaviours and main aspects of why certain products are disliked while others are desired.
Beyond Features: Value Pyramid to Empower UX in Banking
There are 5 levels that determine the value of the product to the customer. They are associated with basic human motives derived from Maslow's hierarchy of needs.
