GCash UX Case Study: Democratizing Investments for 90M Filipinos
The new and improved GInvest service was aimed to provide Filipinos with an investment opportunity that previously seemed unattainable. An experience designed by UXDA is set to transform the mindset of 90 million Filipinos, showing that investing isn't only for rich and financially savvy people.
Why Digital Transformation in Banking Without Purpose is Absurd
Digital transformation in banking refers to the comprehensive integration of digital technology into all areas of banking, fundamentally changing how banks operate and deliver value to customers.
AI Humanizes Finance: Next-Gen Financial Brand Marketing
There is another promising area of AI use for financial brands ─ marketing and brand communication. The UXDA team assessed the potential of humanizing financial brands using ChatGPT and Midjourney by creating digital mascots based on the mobile service interface.
UX Case Study: Reshaping Future Banking App through UX/UI Audit
UXDA's UX audit helped to enhance the user experience without designing a new mobile app from scratch, saving the company resources. This article uncovers our UX/UI audit approach to evaluating the digital product and strategic intervention for maximum impact with minimal effort.
Future Banking Trends: Enable Next-Gen Financial UX
Future Banking Trends include technologies such as Generative AI, the metaverse, the blockchain, embedded banking, DeFi with CBDCs, and open banking which are creating the next-gen financial UX.
UX Case Study: Challenges of SME Banking Transformation
SME owners often face the challenge of adapting business strategy to a highly dynamic environment while simultaneously managing day-to-day financial operations. It's like Formula 1 racers, where only precise and quick decisions can save them from failure.
UX/UI Audit Review: What UNFCU Said About UXDA
This is a review recap of the retail mobile banking app user experience assessment by UXDA for UNFCU - The United Nations Federal Credit Union, as featured on Clutch.
Musk’s Global Bank Ambition for X: Tackling UX Challenges Head-On
Knowing Elon Musk's large-scale approach, his intention to turn X into a bank could have disruptive consequences for the banking industry. However, the conflict between the existing UX patterns of a social network and the implementation of financial functions can complicate the transformation.
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