Financial UX methodology, created by Alex Kreger and used in the financial UX design agency UXDA, is a user-centered approach for designing digital financial services. Financial UX methodology includes a set of frameworks to ensure not only the creation of a demanded financial product, but one that will help in the digital banking transformation:
As opposed to traditional customer experience design methodology, financial UX methodology is adapted for complex financial services, taking into account financial industry specifics. It was developed over 15 years and proven through collaboration with 70+ financial institutions in 32 countries.
Check out the best articles by UXDA that address financial UX design methodology.
This formula could be applied to gain business breakthroughs and improve customer engagement in banking by adding just 4 key aspects to your business.
Some call it authenticity, essential benefit, value proposition, or uniqueness. We use the concept of a "soul" to describe the unique character or essence of the financial product and how it impacts its users.
To make digital financial products demanded, effective banking app design should be based on three complementary approaches.
Our key UX architects answering why the User Journey Map sometimes works magic, and how it benefits financial companies.
DesignOps is a system of operations and processes that amplify the value and impact of design in a financial organization, increasing its customer-centricity and creativity.
It's no secret - user experience is what differentiates demanded digital financial products from failures. The question is - how to keep up, creating a customer experience that WOWs?
Companies with disruptor culture have the greatest potential. These businesses maximize their chances of success with Value and Design. These elements affect the formation of customer experience within any business. How finance companies can use this knowledge to establish disruptive culture?
How could parents ensure their kids' financial future? UXDA explored this challenge with a research-based purpose-driven banking app concept. It provides insights into how an app could impact family relationships and ensure children's successful inclusion in the modern digital economy.
We are the UXDA - passionate experts in finance and UX design who turn products into a Digital Advantage for purpose-driven financial brands. Read our story.
How would you react if your FI spent half a million and 2 years on developing a new app but after launching it, the customer satisfaction decreased? There are 7 non-obvious factors that can either lead you to a digital breakthrough OR completely sabotage it.