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Financial UX Methodology

What is financial UX methodology?

Financial UX methodology, created by Alex Kreger and used in the financial UX design agency UXDA, is a user-centered approach for designing digital financial services. Financial UX methodology includes a set of frameworks to ensure not only the creation of a demanded financial product, but one that will help in the digital banking transformation:

  1. UX success formula
  2. UX culture matrix
  3. Experience mindset
  4. Value pyramid
  5. Design pyramid
  6. Experience pyramid
  7. Problem-solution cycle by UXDA
  8. Double Diamond of design thinking

As opposed to traditional customer experience design methodology, financial UX methodology is adapted for complex financial services, taking into account financial industry specifics. It was developed over 15 years and proven through collaboration with 70+ financial institutions in 32 countries. 

Check out the best articles by UXDA that address financial UX design methodology.

Use the Value Pyramid to Differentiate Your Financial Product

There are 5 levels that determine the value of the product to the customer. They are associated with basic human motives derived from Maslow's hierarchy of needs.

Banking Customer Experience Killer: Sales-Driven Mindset Costs $23 Billion

We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.

Customer Engagement in Banking: New Formula to Improve It

This formula could be applied to gain business breakthroughs and improve customer engagement in banking by adding just 4 key aspects to your business.

How Purpose-Driven Banking and Fintech Create Next-Gen Products

Some call it authenticity, essential benefit, value proposition, or uniqueness. We use the concept of a "soul" to describe the unique character or essence of the financial product and how it impacts its users.

UXDA's Experience Pyramid: Effective Banking App Design

To make digital financial products demanded, effective banking app design should be based on three complementary approaches.

Discussion Panel: Magic of the Customer Journey Map in Digital Banking

Our key UX architects answering why the User Journey Map sometimes works magic, and how it benefits financial companies.

UXDA's Design Pyramid: Implementing DesignOps in Banks and FIs

DesignOps is a system of operations and processes that amplify the value and impact of design in a financial organization, increasing its customer-centricity and creativity.

How To Improve Your Banking Customer Experience

It's no secret - user experience is what differentiates demanded digital financial products from failures. The question is - how to keep up, creating a customer experience that WOWs?

The UX Matrix: Grow a Customer-Centric Banking Culture

Companies with disruptor culture have the greatest potential. These businesses maximize their chances of success with Value and Design. These elements affect the formation of customer experience within any business. How finance companies can use this knowledge to establish disruptive culture?

UX Case Study: How to Design Best Digital Bank For Kids

How could parents ensure their kids' financial future? UXDA explored this challenge with a research-based purpose-driven banking app concept. It provides insights into how an app could impact family relationships and ensure children's successful inclusion in the modern digital economy.

About UXDA: A Boutique UX Agency Humanize Financial Services in 37 Countries

We are the UXDA - passionate experts in finance and UX design who turn products into a Digital Advantage for purpose-driven financial brands. Read our story.