The digital age requires a new way of operating and thinking from the financial industry. And, this is not possible without innovation in banking services. We could define bank innovation as using new technology and service processes to provide solutions that better serve customer and business requirements, meet their needs (often unarticulated) and move the market to the next level of development.
Today, we hear a lot about digital banking innovation, because digital technology transforms the way that banks operate. Banking digitization leads to the closing of bank branches, focusing instead on online channels: mobile banking, wearable banking, desktop banking and, in the near future, conversational and virtual and augmented reality banking. In general, Fintech innovation is the only way to move banking into the future.
The main question is how to best provide innovation in banking services. It is not enough to buy or develop innovative banking solutions for long-term success because the digital age requires not just new technology, but innovative banking ideas that will help banks to meet customer needs. This is what banks can learn from innovative Fintech products in the banking sector.
In other words, in the digital age, financial innovations start with the users, not technology.
Check out the best UXDA articles about bank innovation.
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