What is UX process in banking and Fintech?
UX means User Experience, and we define UX process as steps or stages that we need to undertake to evolve from an idea of a digital product to a real-life prototype. UXDA’s UX engineering process consists of seven main steps that include user research, financial product research, stakeholders’ interviews, jobs to be done (JBTD) analysis, user flow diagram, user journey map, digital UX strategy blueprint, UX content strategy, UX testing, etc.
All UX deliverables help to convert the product team to user centered thinking by empathizing with customers’ needs, expectations and pain points. Only through empathy can a business detect the best possible service solutions. UX development is a proven way to increase customer satisfaction and loyalty, both extremely important factors in the digital age.
Check out the best UXDA articles and insights about UX processes in banking and Fintech product design.
15 Design Concepts Every Financial Product Owner Should Know and Use
These principles enhance user experience, ensure products are efficient and engaging and align with business goals. By applying these design concepts, financial product owners can create user-friendly, intuitive, next-gen digital services that empathize with users, organize content logically and design accessible, visually appealing interactions.
UX Case Study: Reshaping Future Banking App through UX/UI Audit
UXDA's UX audit helped to enhance the user experience without designing a new mobile app from scratch, saving the company resources. This article uncovers our UX/UI audit approach to evaluating the digital product and strategic intervention for maximum impact with minimal effort.
Align Financial CX with Brand Strategy in Digital Banking
Can your financial company get more from design than just a standard interface for digital services? Absolutely! But there is one thing without which it is impossible to get the most out of your design initiatives.
UX Audit: The Key to Digital Banking Excellence Everyone’s Ignoring
Customer-centric UX audit bridges the data and human experience, transforming raw information into actionable insights. This approach is not about embarking on grand, resource-intensive research projects but about switching angles to detect the most impactful areas for improvement.
Instead of Design Sprints in Banking, Run a UX Marathon to Move from Channel to Product
Building a digital service is a must, but it is not enough to provide financial services to digital customers. It has to match the customers' expectations to strengthen the brand for the future. To ensure this, financial companies must perceive the digital service as a product, not a channel.
From Hero to Zero: The Fatal Impact of a Poor Product Launch in Banking
A weak launch strategy results in a range of negative outcomes, including low adoption rates, poor customer experiences, high resistance and even reputational damage. In this article, we'll explore key reasons why a digital product launch could fail and offer tips on how to avoid these pitfalls.
UXDA's Experience Pyramid: Effective Banking App Design
To make digital financial products demanded, effective banking app design should be based on three complementary approaches.
Five Best Practices for UX Research in Financial Services
There are dozens of research methods available, but from our experience to create a user-centered financial product, five key research methods should be highlighted.
UX / CX Checklist for Bank Digital Strategy Implementation
We have all experienced the moment when we understand that the time for change has come. Often these changes are associated with personal challenges. Most of the time we want to implement them as soon as possible and in the easiest way. This also...
Solve Pain Points through Information Architecture in Banking Product
Finance Digitalisation causes many banks to adjust their approach to the development of their products and services. Today, more and more financial companies evolve by creating user-centered services and simpler and more convenient solutions...
Banking Future is in Digital Experience, Not in Marketing
We need to remember that banking future depends on digital channels and UX strategy, not on marketing.
