UX means User Experience, and we define UX process as steps or stages that we need to undertake to evolve from an idea of a digital product to a real-life prototype. UXDA’s UX engineering process consists of seven main steps that include user research, financial product research, stakeholders’ interviews, jobs to be done (JBTD) analysis, user flow diagram, user journey map, digital UX strategy blueprint, UX content strategy, UX testing, etc.
All UX deliverables help to convert the product team to user centered thinking by empathizing with customers’ needs, expectations and pain points. Only through empathy can a business detect the best possible service solutions. UX development is a proven way to increase customer satisfaction and loyalty, both extremely important factors in the digital age.
Check out the best UXDA articles and insights about UX processes in banking and Fintech product design.
We need to remember that banking future depends on digital channels and UX strategy, not on marketing.