What is the main difference between next-gen financial products and legacy services, and what do financial institutions need to create next-gent digital offerings?
A weak launch strategy results in a range of negative outcomes, including low adoption rates, poor customer experiences, high resistance and even reputational damage. In this article, we'll explore key reasons why a digital product launch could fail and offer tips on how to avoid these pitfalls.
This formula could be applied to gain business breakthroughs and improve customer engagement in banking by adding just 4 key aspects to your business.
Why are 78% of companies failing to achieve their digitalization goals? The digital transformation in banking must consider one key thing to succeed.
Some call it authenticity, essential benefit, value proposition, or uniqueness. We use the concept of a "soul" to describe the unique character or essence of the financial product and how it impacts its users.
To make digital financial products demanded, effective banking app design should be based on three complementary approaches.
It is vital for financial product success to deliver according to customers’ needs and wants. How is your banking doing at tackling the challenges of the experience age?
Our key UX architects answering why the User Journey Map sometimes works magic, and how it benefits financial companies.
DesignOps is a system of operations and processes that amplify the value and impact of design in a financial organization, increasing its customer-centricity and creativity.
There are dozens of research methods available, but from our experience to create a user-centered financial product, five key research methods should be highlighted.