Each year technology makes the world more complex for people to understand. So, easy-to-use services for consumers are in particularly great demand. Due to the nature of the human mind: it is vital to perceive the world in a simple way.
Finance Digitalisation causes many banks to adjust their approach to the development of their products and services. Today, more and more financial companies evolve by creating user-centered services and simpler and more convenient solutions...
We need to remember that banking future depends on digital channels and UX strategy, not on marketing.
Any successful business starts with a solution-to-solve problem, but not every solution is usable enough. So, what can be done?
We are constantly telling the banks that financial design should be clear, simple and helpful in solving user issues. All of them agree, but they wonder why we have to constantly repeat what appears to be so obvious. Actually, this reaction puzzles me...
This year, 413 European companies were nominated for European FinTech Awards TOP100 and UXDA entered TOP3 in category of Digital banking Innovation.