What is purpose-driven product design in finance and banking?
The UXDA team defines purpose-driven product design as an iterative process of planning and delivering maximal value to the customer using digital channels. Purpose-driven banking design employs user experience design methodology and user interface design tools to create solutions that solve customers’ problems.
In the digital age, demand for digital product designers has significantly increased. Every industry digitizes rapidly, and finance is no exception. The purpose-driven design agency UXDA provides the financial industry with full expertise and services to architect, design and prototype user-centered financial products.
Purpose-driven banking design requires extensive knowledge and experience in finance, UX and UI design, business, marketing, psychology and user behavior. As one of the leading digital product design companies for financial products, UXDA has combined years of experience in serving 70+ financial institutions in 37 countries, becoming the leader in financial UX design.
Check out the best UXDA articles about digital product design for banking and Fintech.
Liv Bank Case Study: Lifestyle-Driven Innovation of MENAT Digital Banking
Through a strategic and forward-thinking UX approach, we expanded the Liv ecosystem to three groundbreaking solutions: the Liv X app for seamless lifestyle and financial management, an immersive spatial banking experience for enriched user engagement and the Liv Lite app to empower children's financial education.
Garanti BBVA Securities Case Study: Designing a World-Class Investing Experience
Garanti BBVA Securities aimed to move beyond third-party solutions by setting a new standard for investment experience in the Turkish market. The challenge was to transform eTrader into a highly personalized, user-centered app that delivers outstanding digital experience.
Digital Transformation in Banking Lacks Branding, Not Technology
The most successful transformations in banking are not those that simply leverage technology, but those that seamlessly integrate powerful digital branding to create an emotional connection with customers.
UX Case Study: a Bugatti-Caliber Experience for UHNWIs with $200 Billion in Assets
Private Wealth Systems aimed to revolutionize wealth management by delivering a user-friendly and visually stunning solution that meets the luxurious needs of multi-millionaires. Delve deeper to understand how UXDA partnered with Private Wealth Systems to facilitate a fundamental shift in wealth management.
Next-Gen Finance Revolution: Why Digital Excellence Can’t Wait
This article delves into the tension between the urgent need for next-gen, customer-centered financial products and the significant hurdles financial brands must overcome to deliver them and achieve digital excellence.
$23 Billion's Failure of Sales-Driven Mindset in Retail Banking
We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.
Carson UX Case Study: Crafting Purpose-Driven Platform for Financial Advisors
To ensure clients' dreams are realized through financial advisor strategies, Carson Group has created a powerful financial advisory platform and has become the frontrunner of purpose-driven financial innovations.
GCash UX Case Study: Democratizing Investments for 90M Filipinos
The new and improved GInvest service was aimed to provide Filipinos with an investment opportunity that previously seemed unattainable. An experience designed by UXDA is set to transform the mindset of 90 million Filipinos, showing that investing isn't only for rich and financially savvy people.
Align Financial CX with Brand Strategy in Digital Banking
Can your financial company get more from design than just a standard interface for digital services? Absolutely! But there is one thing without which it is impossible to get the most out of your design initiatives.
UX Audit: The Key to Digital Banking Excellence Everyone’s Ignoring
Customer-centric UX audit bridges the data and human experience, transforming raw information into actionable insights. This approach is not about embarking on grand, resource-intensive research projects but about switching angles to detect the most impactful areas for improvement.
Design Maturity: The Hidden Danger that Blocks Innovation in Banks
A study by InVision surveyed 2,200 companies worldwide, revealing that design maturity significantly impacts key business success indicators. Mature companies with a strong design focus enjoy a five times higher impact on revenue, cost savings, and time to market compared to less mature ones.
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