The definition of user experience design is understanding what the user feels, thinks and does while and after interacting with the digital service through ensuring this user centric service by researching, defining UX strategy, creating information architecture, wireframing, testing and UI design.
User experience can be built purposefully or will appear accidentally. Either way, the user feels and thinks something while interacting with any digital service. The user will be pleased with a delightful experience, and his/her loyalty will therefore grow. That's why user experience design is critically important in the digital age, and should become the main approach in product development.
Digital experience design is a straightforward way to ensure the service matches the customer needs and expectations. User experience engineering includes a set of methods and tools. There are different combinations and practices, but the best user experience design approach should combine deep human psychology and domain expertise. A user experience specialist finds the best way to translate complex technology to the user language, thus providing a simple and intuitive way of using this technology.
Below you will find the best articles by UXDA about user experience design, user experience strategy and user experience consulting.
UXDA's UX audit helped to enhance the user experience without designing a new mobile app from scratch, saving the company resources. This article uncovers our UX/UI audit approach to evaluating the digital product and strategic intervention for maximum impact with minimal effort.
A study by InVision surveyed 2,200 companies worldwide, revealing that design maturity significantly impacts key business success indicators. Mature companies with a strong design focus enjoy a five times higher impact on revenue, cost savings, and time to market compared to less mature ones.
UXDA, the pioneering financial product design agency, has won two prestigious Red Dot Design Awards for its exceptional work in designing the banking super app my.t money for Mauritius Telecom, the largest telecommunications company in Mauritius.
We are eager to share how we found a way to integrate a brand's soul into a visual identity with an elegant solution that required us to look deep into the purpose of our work.
The Central Bank Digital Currencies (CBDCs) could start a new age in banking by impacting the financial customer experience and, as a result, disrupting the traditional business model. Will this CBDC trend be a threat or bailout for the industry, and how can UX design help banks to prepare for it?
Total digitalization has brought changes to the financial industry and the open banking revolution will make UX design crucial in the future.
It is vital for financial product success to deliver according to customers’ needs and wants. How is your banking doing at tackling the challenges of the experience age?
This is a Clutch review recap of the wealth management platform for UHNWI experience UXDA designed for the Private Wealth Systems.
This digital banking CX checklist will help to bring more customer-centricity into your financial service, so that you would be able to delight your customers with a remarkable digital product.
Most people can remember a situation in their lives when they experienced a huge amount of stress when dealing with money. A user-centered financial UX should help cope with such struggles and even save lives in order to avoid tragedies like the suicide of Alexander Kearns.
How can financial companies survive the GAFA attack and ensure a successful digital transformation while it's not too late? The only way to avoid losing clients is to focus sharply on the value financial product provides to the customers.