back to latest articles

UX Design Review: What Magma Said About UXDA

0

UX Design Review: What Magma Said About UXDA

We were delighted to design the user experience for an exceptional finance platform - the hedge fund Magma. Thanks to the independent review platform Clutch, you have the opportunity to find out how this cooperation went on and read the interview with our client. The review collected by Clutch was given by the Director of Operations for the quantitative hedge fund Magma based in Chicago, USA.

About the Project

  • Client: Magma Capital Funds
  • Case: UX Design for a hedge fund platform
  • Time: 11 months

Project summary:

A hedge fund hired UXDA to develop their investing platform. They created a user flow experience in Figma, ensured the accuracy of all wireframes, and produced several iterations based on the client's feedback.

Feedback Summary

"The team from UXDA was very professional and on top of their field."

Thanks to UXDA's work, the client successfully launched the first version of the portal and is looking forward to sharing it with their investors. The UXDA team communicated efficiently and frequently via Slack, email, and video meetings.

UXDA-portfolio-MAGMA-hedge-fund-platform-UX-design_5.jpg

The Interview

Why Did Your Company Hire UXDA?

The investor onboarding process for hedge funds is a complex and fragmented process and prone to error. We wanted to streamline this process to provide our investors with a positive experience from the moment they first interacted with us. So we hired UXDA to help create a platform that our investors would enjoy using and find value in, all the way from onboarding to tracking their investments with us over time.

How Did You Make the Selection?

We searched online and selected our top few vendors and interviewed them. UXDA's stunning design and experience with financial systems were what stood out as a top choice for what we were looking for.

Please Describe the Project Scope

UXDA conducted thorough interviews with our team to fully understand the exact step by step of our investor onboarding experience. From there, they created a user flow experience in Figma that my team could collaborate and comment on to ensure all wireframes were accurate and approved prior to moving forward with design and branding.

They produced multiple iterations based on our feedback and provided easy-to-use spreadsheets to track the progress of the project over time. They were agile in pivoting priorities based on the needs of Magma and easy to get in contact with via both email and Slack.

Share any Outcomes From the Project

We are thrilled to have a beautifully branded and easy-to-use concept from UXDA. We are now working on the development of this platform with our developers, we just launched the first version of the portal last week and are looking forward to sharing it with our new investors.

How Effective Was the Workflow?

The PM was easy to get in contact with, especially considering the time zone difference. We met regularly on video and UXDA was always prepared with an agenda to keep meeting on track. We also communicated asynchronously via Slack and email which allowed the team to collaborate outside of the meetings to keep the project progressing.

What Did You Find Most Impressive or Unique About UXDA?

UXDA did an outstanding job reading our 300-page document and putting it into a simple, step-by-step process without our help. I was truly impressed with how well they did on their first attempt to create a user flow for Magma.

Get UXDA Research-Based White Paper "How to Win the Hearts of Digital Customers":

If you want to create next-gen financial products to receive an exceptional competitive advantage in the digital age, contact us! With the power of financial UX design, we can help you turn your business into a beloved financial brand with a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty.

Share:

Listen to our podcast:

More from our blog

BKT UX Case Study: How To Improve Customer Service in Legacy Bank's App

The 100-year-old bank recognized that its digital offerings have lagged behind and needed a revamp to adapt to customers' requirements. They challenged us to design an app to enhance customer service and empower clients to make smarter financial decisions.

UXDA Wins the Prestigious UX Design Award 2022

UXDA team's work has been awarded by the global design competition for excellent experiences - The UX Design Awards 2022.

Core Banking UI Design That Will Change The Perception Of Service Design

Following the success of our article about banking back-office flaws, UXDA dared our team to create never-before-seen banking back-office financial UX designs that would clear a path to a different approach.

Digital Banking ROI: How Product Design Increases Bank Profits

As the financial industry evolves, digital products will remain central to a bank's identity and perception, making digital product design and UX key elements of banking strategy, brand identity, and profitability.

A Boutique UX Agency Humanize Financial Services in 37 Countries

We are the UXDA - passionate experts in finance and UX design who turn products into a Digital Advantage for purpose-driven financial brands. Read our story.

Provide Maximum Value to Digital Customers in Finance

How can financial companies survive the GAFA attack and ensure a successful digital transformation while it's not too late? The only way to avoid losing clients is to focus sharply on the value financial product provides to the customers.

Banks Are Losing Customers Because of These UX Mistakes

Capgemini and Efma released their annual Retail Banking Report and there are 3 key findings about banking user experience.

Solve Pain Points through Information Architecture in Banking Product

Finance Digitalisation causes many banks to adjust their approach to the development of their products and services. Today, more and more financial companies evolve by creating user-centered services and simpler and more convenient solutions...

Next-Gen Digital Banking Design: Top 10 UX Strategies Unveiled

What is the main difference between next-gen financial products and legacy services, and what do financial institutions need to create next-gent digital offerings?

ABOUT THE AUTHOR

Alex
Alex, Founder & CEO

Alex has dedicated half of his life to studying human psychology, as well as business success, developing 100+ digital projects and 30+ startups. He spent 10 years researching UX and finance to create UXDA's methodology. Alex is a passionate visionary who's capable of solving any challenge to improve the financial industry.

Linda
Linda, Co-founder/ COO/ CFO

Linda is a source of endless energy. An education in international business management and years-long experience with 20+ digital startups has made her a dedicated strategic thinker who solves any problem with grace. No mission is impossible for her. Linda's responsibility and punctuality have become a legend around the agency.