back to latest articles

UX Design Review: What Magma Said About UXDA

0

UX Design Review: What Magma Said About UXDA

We were delighted to design the user experience for an exceptional finance platform - the hedge fund Magma. Thanks to the independent review platform Clutch, you have the opportunity to find out how this cooperation went on and read the interview with our client. The review collected by Clutch was given by the Director of Operations for the quantitative hedge fund Magma based in Chicago, USA.

About the Project

  • Client: Magma Capital Funds
  • Case: UX Design for a hedge fund platform
  • Time: 11 months

Project summary:

A hedge fund hired UXDA to develop their investing platform. They created a user flow experience in Figma, ensured the accuracy of all wireframes, and produced several iterations based on the client's feedback.

Feedback Summary

"The team from UXDA was very professional and on top of their field."

Thanks to UXDA's work, the client successfully launched the first version of the portal and is looking forward to sharing it with their investors. The UXDA team communicated efficiently and frequently via Slack, email, and video meetings.

UXDA-portfolio-MAGMA-hedge-fund-platform-UX-design_5.jpg

The Interview

Why Did Your Company Hire UXDA?

The investor onboarding process for hedge funds is a complex and fragmented process and prone to error. We wanted to streamline this process to provide our investors with a positive experience from the moment they first interacted with us. So we hired UXDA to help create a platform that our investors would enjoy using and find value in, all the way from onboarding to tracking their investments with us over time.

How Did You Make the Selection?

We searched online and selected our top few vendors and interviewed them. UXDA's stunning design and experience with financial systems were what stood out as a top choice for what we were looking for.

Please Describe the Project Scope

UXDA conducted thorough interviews with our team to fully understand the exact step by step of our investor onboarding experience. From there, they created a user flow experience in Figma that my team could collaborate and comment on to ensure all wireframes were accurate and approved prior to moving forward with design and branding.

They produced multiple iterations based on our feedback and provided easy-to-use spreadsheets to track the progress of the project over time. They were agile in pivoting priorities based on the needs of Magma and easy to get in contact with via both email and Slack.

Share any Outcomes From the Project

We are thrilled to have a beautifully branded and easy-to-use concept from UXDA. We are now working on the development of this platform with our developers, we just launched the first version of the portal last week and are looking forward to sharing it with our new investors.

How Effective Was the Workflow?

The PM was easy to get in contact with, especially considering the time zone difference. We met regularly on video and UXDA was always prepared with an agenda to keep meeting on track. We also communicated asynchronously via Slack and email which allowed the team to collaborate outside of the meetings to keep the project progressing.

What Did You Find Most Impressive or Unique About UXDA?

UXDA did an outstanding job reading our 300-page document and putting it into a simple, step-by-step process without our help. I was truly impressed with how well they did on their first attempt to create a user flow for Magma.

Get UXDA Research-Based White Paper "How to Win the Hearts of Digital Customers":

If you want to create next-gen financial products to receive an exceptional competitive advantage in the digital age, contact us! With the power of financial UX design, we can help you turn your business into a beloved financial brand with a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty.

Share:

Listen to our podcast:

More from our blog

Carson UX Case Study: Crafting Purpose-Driven Platform for Financial Advisors

To ensure clients' dreams are realized through financial advisor strategies, Carson Group has created a powerful financial advisory platform and has become the frontrunner of purpose-driven financial innovations.

UX Case Study: Challenges of Business Banking Transformation

SME owners often face the challenge of adapting business strategy to a highly dynamic environment while simultaneously managing day-to-day financial operations. It's like Formula 1 racers, where only precise and quick decisions can save them from failure.

Garanti BBVA Securities Case Study: Designing a World-Class Investing Experience

Garanti BBVA Securities aimed to move beyond third-party solutions by setting a new standard for investment experience in the Turkish market. The challenge was to transform eTrader into a highly personalized, user-centered app that delivers outstanding digital experience.

UXDA is Presenting at Finovate Europe

UXDA is selected to demo at the FinovateEurope 2019 conference in London. Previously organizations such as Google, Capital One, Apple, American Banker, Barclays, Business Insider, CNBC, Deloitte, Ernst & Young, Forbes, JP Morgan Chase have attended.

UXDA's Framework for Building a Strong Financial Brand in the Digital Age

How can financial brands meet today’s user expectations? UXDA’s Digital Experience Branding Framework offers a practical, actionable tool to help ambitious financial institutions create strong, future-ready digital brands.

Don't Let Financial Experience Fail Ignoring the Problem-Solution Cycle

Why some digital financial products are demanded and loved by the customers while others bankrupt? In the series of "Financial UX Explained" we look at the Financial UX Methodology.

Breaking the Self-Deception to Improve Customer Experience in Banking

Financial companies and banks worldwide are investing heavily to improve customer experience in banking. Despite these genuine efforts, many banks struggle to achieve the desired results. The culprit? Self-deception.

UX Case Study: Applying ChatGPT Alike Generative AI in Banking

ChatGPT in banking could fuel new types of products, more personalized and more connected to users, so this case study explores actual experience with conversational banking design. LivePerson approached UXDA with a mission to infuse love into finance through an innovative banking app.

To Survive, Financial Industry Has to Adapt Design Thinking in Banking

Design Thinking is needed to adapt banking services to the new world. In a human-centered economy your service has to be user-centered.

ABOUT THE AUTHOR

Alex
Alex, Founder/ CEO/ UX Strategist

Alex has dedicated half of his life to studying human psychology, as well as business success, developing 100+ digital projects and 30+ startups. He spent 10 years researching UX and finance to create UXDA's methodology. Alex is a passionate visionary who's capable of solving any challenge to improve the financial industry.

Linda
Linda, Co-founder/ COO/ CFO

Linda is a source of endless energy. An education in international business management and years-long experience with 20+ digital startups has made her a dedicated strategic thinker who solves any problem with grace. No mission is impossible for her. Linda's responsibility and punctuality have become a legend around the agency.