back to latest articles

UX/UI Audit Review: What UNFCU Said About UXDA

0

UX/UI Audit Review: What UNFCU Said About UXDA

We are privileged to have contributed to the long-term strategy of enhancing the user experience for the United Nations Federal Credit Union (UNFCU) retail banking app. Explore the details of our collaboration in an insightful interview with Ben Rajan, the AVP of Application Development & UX at UNFCU in Long Island City, New York, available on the independent review platform Clutch

UNFCU is a financial institution that exclusively serves the United Nations community, with more than 200,000 members worldwide. UNFCU offers various banking services, such as savings, loans, and investment solutions customized to meet the distinctive needs of its clients. 

As a result, we created a UX/UI audit and prepared a prioritized action plan to enhance user experience for the UNFCU's retail mobile banking app.

About the Project

  • Client: UNFCU | The United Nations Federal Credit Union
  • Case: Retail mobile banking UX/UI assessment
  • Time: June to September 2023

Project summary

A financial nonprofit organization hired UXDA to conduct a UX/UI design evaluation. The team analyzed the client's mobile platform to spot usability issues and develop an action plan to enhance the experience.

Feedback summary

"UXDA was very efficient in their timelines while providing a quality output on their deliverables.

UXDA delivered a detailed UX/UI design report with crucial insights and major paint points of the mobile platform. The team met all goals and timelines and maintained regular communication throughout the project. Their efficiency and high-quality deliverables were outstanding.

The Interview

What your company does in a single sentence?

We are a not-for-profit cooperative with a mission to serve the financial needs of the UN community.

What specific goals or objectives did you hire UXDA to accomplish?

  • Retail mobile banking UX/UI assessment

How Did You Make the Selection?

  • High ratings
  • Pricing fit our budget
  • Company values aligned

How many teammates from UXDA were assigned to this project?

2-5 employees

Please Describe the Project Scope

Evaluate the mobile user experience for retail customers at UNFCU to identify possible usability issues and explore recommendations. Based on this assessment, develop an action plan outlining the following initiatives to enhance members' digital experience: removing friction points and addressing their needs.

Share any Outcomes From the Project

UXDA provided final report that detailed key insights and major paint points for our mobile platform in terms of UI/UX.

How Effective Was the Workflow?

UXDA met all goals and timelines for this project and was in constant communication throughout the process. Excellent work!

What Did You Find Most Impressive or Unique About UXDA?

UXDA was very efficient in their timelines while providing a quality output on their deliverables.

Get UXDA Research-Based White Paper "How to Win the Hearts of Digital Customers":

If you want to create next-gen financial products to receive an exceptional competitive advantage in the digital age, contact us! With the power of financial UX design, we can help you turn your business into a beloved financial brand with a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty.

Share:

Listen to our podcast:

More from our blog

CBDC Banking Could Disrupt Banks and “Steal” Their Funds

The Central Bank Digital Currencies (CBDCs) could start a new age in banking by impacting the financial customer experience and, as a result, disrupting the traditional business model. Will this CBDC trend be a threat or bailout for the industry, and how can UX design help banks to prepare for it?

From Hero to Zero: The Fatal Impact of a Poor Product Launch in Banking

A weak launch strategy results in a range of negative outcomes, including low adoption rates, poor customer experiences, high resistance and even reputational damage. In this article, we'll explore key reasons why a digital product launch could fail and offer tips on how to avoid these pitfalls.

UXDA Is One Of The Leading FinTech Companies In German-Baltic Business Awards

UXDA has been recognized as one of the leading FinTech companies in the German-Baltic Chamber of Commerce (AHK) Awards 2019!

UXDA Wins Gold At The MUSE Creative Awards 2021

The app, designed by our financial UX design agency UXDA, was awarded along with apps for Ikea and Adidas and became the first mobile banking app to win Gold at the MUSE Creative Awards 2021.

UXDA Design Firm Wins the Best Banking Technology Award

UXDA becomes first design agency that wins Banking Technology Awards. UX Design Agency helping online banks and FinTech startups engage their customers with a delightful user experience through user-centered design.

Fintech Disruption In the Banking Industry is Driven by UX Design

Statistics on how and why Fintech use design to disrupt banking industry. What can we learn from it to gain success?

7 Steps to Make Your Banking Service or Fintech Simple

Each year technology makes the world more complex for people to understand. So, easy-to-use services for consumers are in particularly great demand. Due to the nature of the human mind: it is vital to perceive the world in a simple way.

15 Design Concepts Every Financial Product Owner Should Know and Use

These principles enhance user experience, ensure products are efficient and engaging and align with business goals. By applying these design concepts, financial product owners can create user-friendly, intuitive, next-gen digital services that empathize with users, organize content logically and design accessible, visually appealing interactions.

Breaking the Self-Deception to Improve Customer Experience in Banking

Financial companies and banks worldwide are investing heavily to improve customer experience in banking. Despite these genuine efforts, many banks struggle to achieve the desired results. The culprit? Self-deception.

ABOUT THE AUTHOR

Linda
Linda, Co-founder/ COO/ CFO

Linda is a source of endless energy. An education in international business management and years-long experience with 20+ digital startups has made her a dedicated strategic thinker who solves any problem with grace. No mission is impossible for her. Linda's responsibility and punctuality have become a legend around the agency.