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UX Design

What is UX design in banking and Fintech?

UX means "User Experience." Design is a process of making plans or a visual appearance for something. The definition of UX design is to create an architecture and user interface of digital service with the aim of impacting what the user feels, thinks and does while and after interacting with this service. So, in financial services, UX design allows for the creation of digital products that provide critical solutions to customers based on their needs, expectations and habits, thus easing their lives and helping to maintain their wealth.

The term User Experience (UX) was popularized by Donald Norman in the 1990s. UX design is an approach to build a user experience based on a set of methods and tools. The best UX design dives deeply into understanding human psychology and behavior while interacting with services and the context in which motives to use the service is born. This is made possible by conducting a range of UX services, including user research, user testing, mapping user flows and user journeys, card sorting, prioritizing user scenarios, etc. 

Here you will find the best articles by UXDA about practicing UX design in designing financial products for banking and Fintech.

Use the Value Pyramid to Differentiate Your Financial Product

There are 5 levels that determine the value of the product to the customer. They are associated with basic human motives derived from Maslow's hierarchy of needs.

Specifics and Role of Fintech Designers and UX Consultants in Banking

Discover how to choose the right fintech designers for your financial company's digital product and secure a digital advantage in the highly competitive financial industry in 2023.

Digital Banking User Experience: Make Your Product Outcompeting

This digital banking CX checklist will help to bring more customer-centricity into your financial service, so that you would be able to delight your customers with a remarkable digital product.

AI in Banking: From UX Upgrade to Transforming Mankind

If we look a bit further, we can see the disruptive perspective of AI that will go well beyond banking, completely transforming digital customer experience, and even providing super-powers to mankind.

TOP10 Misconceptions About The Financial UX Design

Thousands of digital financial services do not achieve their goals. This is partly due to the design or, specifically, to the financial UX design misconceptions.

UX Success Story: Superb Communication and Deliverables

Looking for a way to engage your users with the best possible financial design but don't how? What does it feel like to work with the world's leading financial design agency? In a series of articles, we are inviting you to join the journey of our clients.

UXDA Methodology: Banking Needs Purpose-Driven Mindset for the Digital Age

There are hugely successful digital companies that achieve fantastic results with minimal resources. What's their secret? We’ve identified five brilliant trends that lead the transition to digital and make it successful.